Ebooks · Field Guide No. 01
Wired for Growth.
The no-BS field guide to the frameworks and metrics that actually move the needle.
22 growth frameworks, from AARRR to the Hook Model, each with a real example and a note on when to use it. Plus nine worksheets and one founder's 90-day story.
For founders · marketers · GTM engineers · product people
zer0xception · Field Guide No. 01
Wired for
Growth.
The no-BS field guide to the frameworks and metrics that actually move the needle.
For founders · marketers · GTM engineers · product people
What's inside
Twenty-two frameworks, in the order to learn them.
This guide picks the twenty-two frameworks that matter most and shows the mistake people make with each one.
- The five questions every framework answers
- Frameworks for finding leaks, picking a market and keeping customers
- The numbers worth knowing, in plain English
- One founder's 90 days, using six of the frameworks
- Nine worksheets, a checklist, a glossary and a cheat sheet
In the works
Field Guide No. 02 · not yet published
The Founder's Guide to Reading Dev Quotes
The teardown process behind the $49 audits, written up.
Field Guide No. 03 · not yet published
Vibe Code to Production
The 47-point checklist we run before any AI-built app goes live.
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The done-for-you version
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