Writing
Notes from the field.
Short, practical notes on dev quotes, AI-built apps and connecting AI to the tools you already use.
Fractional CTO
How to read a dev quote before you sign it
A first-time founder showed us an $85K marketplace quote. It should have been $42K. Here's the exact process we used to find the padding, and how to run it on your own quote.
Vibe Code Cleanup
What is Vibe Code Cleanup?
Vibe Code Cleanup is the practice of taking AI-generated prototypes from Cursor, Bolt, Claude, or Lovable and turning them into production software. Here's what breaks, why it's predictable, and what fixing it involves.
Fractional CTO
Fractional CTO vs. technical co-founder: which one do you need?
Most founders looking for a technical co-founder actually need 5 hours a week of senior judgment, not 50% of their company. How to tell which one you are.
GTM Engineering
What is GTM engineering?
GTM engineering means using software to do the repetitive work of finding and reaching customers. It finds likely buyers, fills in their details, sends outreach and connects your tools. Here is what the work involves.
Forward Deployed Engineer
The forward deployed engineer model
A forward deployed engineer builds a working system inside your business. The term comes from Palantir. Here is how the model works and how we use it with founders and agencies.